DATABASE MARKETING, BUS 119
Examines marketing cases and develops data analytical skills for managerial decision making. Utilizes statistical software to manage, display, and analyze marketing information, including consumer survey, relationship management, scanner, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.
Credit: 4 quarter units /
2.67 semester units credit
UC Riverside, Business Administration
Course Credit:Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.
If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.
Major Requirement: Satisfies Business Administration major requirement as an “open” MGMT elective
UC Los Angeles:
Units toward degree (see your advisor)
General Education: Elective units
Major Requirement: upper division elective for Business Majors; Management Concentration;
UC San Diego:
UC San Francisco:
UC Santa Barbara:
UC Santa Cruz:
Prerequisite(s): BUS 103