Course Description

Introduction to Marketing, MGMT 105

Enrollment and waitlists for Winter Quarter 2021 will CLOSE - January 8th, 2021 at 5:00PM

Basic marketing concepts; discussion of the role marketing plays in modern society. Topics include industrial and consumer marketing, promotion, distribution, and pricing theory.

Key Information

Credit: 4 quarter units / 2.67 semester units credit
UC Irvine, Paul Merage School of Business

Course Credit:

Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.

If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.

UC Berkeley:

Unit Credit
Unit Credit
Unit Credit

UC Davis:

Unit Credit
Unit Credit

UC Irvine:
Pending
Major Requirement: upper division core requirement for B.A. in Business Administration;

UC Los Angeles:
Unit Credit

UC Merced:
units toward your degree (see your advisor)

UC Riverside:
General Education: Elective units

UC San Diego:
General Education: TMC 1 course toward upper division disciplinary breadth if noncontiguous to major

UC San Francisco:
Unit Credit

UC Santa Barbara:
Unit Credit

UC Santa Cruz:
Major Requirement: Can be used as an upper-division elective for the Business Management and Economics B.A., Economics B.A., Economics/Mathematics Combined B.A., and/or Economics Minor.
Course Equivalence: UCSC ECON 161A

Prerequisites

None

Course Creator

Debbie Letourneau
Ms. Debbie Letourneau has 26 years of Marketing and Marketing Research experience at three major Consumer Packaged Goods companies: General Mills, SCJohnson Wax and ConAgra Foods. Ms. Letourneau worked from entry level to VP level in both the Marketing Research and the Marketing areas-most recently managing a $20MM research budget for ConAgra and prior to that, managing the $500MM Chef Boyardee business. Ms. Debbie Letourneau  has 26 years of Marketing and Marketing Research experience at three major Consumer Packaged Goods companies: General Mills, SCJohnson Wax and ConAgra Foods. Ms. Letourneau worked from entry level to VP level in both the Marketing Research and the Marketing areas-most recently managing a $20MM research budget for ConAgra and prior to that, managing the $500MM Chef ...

Ms. Debbie Letourneau has 26 years of Marketing and Marketing Research experience at three major Consumer Packaged Goods companies: General Mills, SCJohnson Wax and ConAgra Foods. Ms. Letourneau worked from entry level to VP level in both the Marketing Research and the Marketing areas-most recently managing a $20MM research budget for ConAgra and prior to that, managing the $500MM Chef Boyardee business.

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