Introduction to Marketing, MGMT 105
Enrollment and waitlists for Winter Quarter 2021 will CLOSE - January 8th, 2021 at 5:00PM
Basic marketing concepts; discussion of the role marketing plays in modern society. Topics include industrial and consumer marketing, promotion, distribution, and pricing theory.
Credit: 4 quarter units /
2.67 semester units credit
UC Irvine, Paul Merage School of Business
Course Credit:Upon successful completion, all online courses offered through cross-enrollment provide UC unit credit. Some courses are approved for GE, major preparation and/or, major credit or can be used as a substitute for a course at your campus.
If "unit credit" is listed by your campus, consult your department, academic adviser or Student Affairs division to inquire about the petition process for more than unit credit for the course.
Major Requirement: upper division core requirement for B.A. in Business Administration;
UC Los Angeles:
units toward your degree (see your advisor)
General Education: Elective units
UC San Diego:
General Education: TMC 1 course toward upper division disciplinary breadth if noncontiguous to major
UC San Francisco:
UC Santa Barbara:
UC Santa Cruz:
Major Requirement: Can be used as an upper-division elective for the Business Management and Economics B.A., Economics B.A., Economics/Mathematics Combined B.A., and/or Economics Minor.
Course Equivalence: UCSC ECON 161A